HardCover. Pub Date :2013-11-26 Pages: 224 Language: English Publisher: HarperCollins New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers. marketers . and small business owners outline their social media strategies. they plan for the right hook-their next campaign that will produce profits. Even companies committed to jabbing-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful. bruising swing that will knock out their opponents or their customers resistance in one tooth-shattering. killer blow. Right hooks. after all. convert traffic to sales. They easily show results and return on investment. Except when they dont.In the same passionate. streetwise style his readers have come to expect….